Flexible memberships

Simple, transparent pricing

No hidden fees. No long contracts. Cancel or pause anytime.
All plans include free delivery both ways.

Child 14192100 1
Starter Plan
AED 599/month
2 toys per box, all standard size
  • 1 Swaps per cycle
  • 1 Free delivery/month then AED 25 each delivery
  • No Large toys/upgrade the plan is required
  • Age-appropriate toys
Get Started
Rainbow 2907088 1
Premium Plan
AED 249/month
6 toys per box - 4 standard + 2 large toy
  • 4 Swaps per cycle
  • 1 Free delivery/month then AED 25 each delivery
  • 1 Large toy - Doll house, play kitchen etc
  • Age-appropriate toys
Get Started

All prices in UAE Dirhams (AED). VAT may apply. Deposit-free. Cancel or pause anytime.

Side by side

Compare all plans

Feature Starter Plus Max
Toys per cycle 2 6
Swaps per cycle 2 Unlimited
Free deliveries 2 6
Large toy slot — 2
Age-matched curation
Sanitized toys
WhatsApp support
Pause subscription
Priority dispatch
Dedicated curator
Monthly gift wrap
Start Start
Got questions?

Frequently asked

Choose a plan, add your child's profile, and we'll handpick age-appropriate toys and deliver them to your door in Dubai. When your child is ready for new toys, just request a swap and we'll collect the old ones and deliver fresh ones.
Absolutely. Every toy is thoroughly sanitized using child-safe cleaning products before dispatch. We follow strict hygiene protocols, especially for toys intended for children under 3.
Yes, you can cancel anytime from your dashboard. Your access continues until the end of your current billing period. No cancellation fees.
It depends on your plan. Starter allows 2 swaps per cycle. Plus and Max include unlimited swaps — request a swap whenever your child is ready for something new.
No deposit required. We trust our subscribers to take care of the toys. In cases of significant damage, a damage fee may apply — but normal wear and tear is expected and perfectly fine.
Normal wear and tear is completely expected and not charged. If a toy is significantly damaged, our team will assess it on return and may apply a damage fee. We'll always communicate before charging anything.
We currently deliver across Dubai, Abu Dhabi, and Sharjah. We're expanding to other Emirates soon. Check our delivery zones during checkout.
Yes! All plans allow you to pause for up to 30 days — perfect for holidays. Your billing cycle is extended accordingly so you don't lose any days.

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